"Champions keep playing until they get it right."

Billie Jean King


MOVE Week 2013 Reaches 250,000 People

MOVE Week 2013 Reaches 250,000 People

Tuesday 15 October 2013

It started with the flash mob on 29 September, where 34 cities danced the same MOVEs uniting Europe for the cause for more physical activity.

Then MOVE Week kicked off one week later. Throughout the week, 550 MOVE Agents ensured that 1,257 MOVE Week events in 510 European cities across 33 counties bought fun and physical activity opportunities to their communities. The success of these events bought an estimated 250,000 people to join in their local MOVE Week activities. The events were lit up in orange by 300,000 bracelets, 250,000 stickers, 5,000 MOVE Week t-shirts and 3,500 banners.

Four countries did particularly well and each delivered over 100 events during the week: Bulgaria, France, Italy and Poland.

The week showed an incredible diversity of activity with some events contributing to changing their society’s perception of groups, such as the wheelchair basketball tournament in Albania  and  some contributing to changing habits in the workplace by introducing just a minute of exercise into the average day or switching off the elevators for a day. Others promoted cycling and walking as sustainable and cheap forms of transport  and, of course, some just made sure their local kids had great fun while getting active.

A further 35,000 people joined the MOVE Week challenge on Endomondo generating and contributing some impressive distances MOVEd and calories burned.

For one whole week we saw what active communities look like. Communities came together; people had fun and potentially found new passions and MOVEs. MOVE Week 2013 was a significant and positive step towards achieving the NowWeMove vision of 100 million Europeans to be active by 2020.